The ultimate guide
How to get more Airbnb bookings
How can I get more Airbnb bookings?
Many hosts, especially those wanting to rent out their flat, house or spare room frequently, are asking themselves how they can get more Airbnb bookings. In this article we’ll show you some techniques to improve your Airbnb listings ranking and get more inquires and bookings.
Improve your Airbnb ranking
So - how to get more Airbnb bookings? The most important thing is to make sure your listing is optimized for Airbnb search. When a potential guest searches for a listing like yours, you’d like to be on the first page in the search results, right? The higher your listing appears in the search results, the bigger change you have to get clicks, inquiries and bookings, which in turn means more profit in your pockets. To make this happen, you must pay carefully attention to the Airbnb ranking factors:
Airbnb ranking factors:
Response time – people responding quickly to inquiries will get a better ranking in search
Instant book – the instant book function improves the response time which in turn will boost your Airbnb ranking, ref the point above.
Number of high quality pictures – have at least 20 high quality pictures on your listing
Number of reviews – a large number of reviews will help your Airbnb ranking
Complete listings – also, make your listing complete and fill inn all information
Name of attractions and places - Include the name of a nearby attraction or place in the headline of your listing and repeat the name a couple of times in the detailed description.
Number of 5 star reviews – the more glowing reviews you receive, the better ranking position you’ll get.
Number of times your listing has been wishlisted
Log in frequently - According to BNB Expert, if you login frequently - at least once a week - your ranking will improve. It’s suggested that you login daily and spend sometime on Airbnb if you want to boost the ranking of your listing.
Have a descriptive, updated title and Listing. This comes directly from Airbnb; “Guests want high-quality, accurate listings. If guests see your listing in search and click-through to learn more, this can improve your search performance in the future.”
You can read more about the Airbnb ranking factors in this article: Airbnb SEO tips
Advertise your property outside Airbnb
In addition to making your listing visible in Airbnb search to get more Airbnb bookings, there are several ways to market your properties outside the Airbnb website. Here are some suggestions:
Sign up with other trusted vacation rental sites
Once you have created a listing on Airbnb it’s fast and easy to copy the content to other vacation rental sites. To avoid double bookings, you can easily integrate bookings from different vacation rental sites by using the Airbnb ICAL calendar tool. Here is an overview of recommended alternatives to Airbnb, and all of them are free to advertise on:
Flipkey is tied to Tripadvisor, the biggest travel site in the world with millions of users worldwide. For vacation rental owners it's fast and free to create a vacation rental listing and your vacation rental will be displayed throughout the whole Tripadvisor network, uncluded 12 branded subsites.
List your property on Flipkey here - it's fast, free and easy
Wimdu - the European alternative to Airbnb.
See full overview of Airbnb alternatives here
If you're advertising on multiple sites, you should consider to get a channel manager tool, such as Lodgify to avoid double bookings. Lodgify also provides a powerful website builder and a great marketing package.
Use social media to market your Airbnb listing
After having signed up with the most popular vacation rental sites, you should use social media such as Facebook, Twitter, Google plus and other social media to show off your listings.
On Facebook you can easily create your Facebook business page, advertise it and connect with potential guests. It doesn’t cost much to advertise on Facebook and from as little as 5$ you can advertise your ads and updates. Make sure to target your ads to the right people to get the most from the money spent on advertising.
Google plus works pretty much the same way as Facebook. By creating a Google business page your properties will appear on Google maps, which can help you get more bookings from people looking for accommodation in your area.
Create your own webpage
Creating your o wn webpage can be a good way to showcase your properties outside Airbnb. With your own website you can also take direct bookings, not having to pay the 15% Airbnb fee.
Make sure to optimize your site for Google and other search engines. There are plenty of articles on the internet explaining how to create simple websites and how to optimize your content to search engines, for this reason we will not go in detail on this topic, but here are some basic tips:
- Use high quality pictures to attract potential guests
- Give each picture a name picture to appear in Google image search
- Focus on a few important keywords and terms. Use the Google Keyword planner to get an idea of competitiveness and search volumes of each key word
Do you know any other smart ways to get more Airbnb bookings?
Contact us and we'll add your tips to this article
Keywords: How to get more Airbnb bookings, Airbnb ranking factors, Increase Airbnb bookings, how to get more bookings on airbnb. How can I get more Airbnb bookings?
Tools for Airbnb hosts
Limited offer. Airbnb hosts and Vacation Rental owners can now use iGMS software at zero cost. Automate your vacation rental business with this powerful tool. A must have for Airbnb hosts and Vacation rental owners Automated messaging Channel Manager Team...
Airbnb has launched several new tools. See how much you can earn from renting your place or hosting an Airbnb experience here: See how much you can earn as an host here See how much you can earn by hosting an Airbnb Experience here
Get your own professional website for your vacation rental. With an independent website you can take direct bookings and avoid fees (most vacation rental sites such as Airbnb, Tripadvisor or Booking takes up to 20% on top of your price, imagine if you could keep this cut yourself). There are...
It's a proven fact that people are more likely to click on and book the listings appearing first after they have made a search on Airbnb. And with 100's or even 1000's of Airbnb listings in the most popular areas, and more listings added every week, you better stay ahead of your...
Did you know there are several ways to make money on Airbnb without owning any residential property? You can rent / lease a property from someone else and rent in on Airbnb You can co-host for another Airbnb user Airbnb also let people earn money on experiences You can become an...
A must read for every vacation rental owner:
Pinterest is one of the most underutilized but most powerful tools to promote your vacation rental outside of Airbnb. See our tips about how to use Pinterest to promote listings from Maeva Cifuentes, Head of Content at Get Paid For Your Pad: If you’re like a lot of Airbnb hosts, you’re...
Would you like a free promotion of your Airbnb listing? Today there are tons of Airbnb listings out there and it can be hard to stand out and gain a decent amount of exposure, views and bookings. The ongoing COVID-19 crisis has not made the situation any better. Now is your...
Airbnb takes up to 20% of your profit. What if there was a simple way to keep those money? In this article we'll show you several ways to avoid those fees and keep more of your hard earned money. 1) Get your own vacation rental website The first thing you must do to avoid Airbnb fees is...
Here are some of the widely used vacation rental tools and software you can take a look at. They'll help you manage your vacation rental business, such as syncing bookings from different channels, taking online bookings, reservation management, website builders and much more. You can...
Airbnb brags about their 24/7 open customer service, but numbers are well hidden on their website. So, we're making it easy for you and providing all Airbnb local phone numbers: Canada 1-855-424-7262 Taiwan 0800 868 313 United Kingdom +44 203 318 1111 United States...
Do you own a vacation rental? We'll help you list your vacation rental at all the biggest and most trusted vacation rental sites worldwide. These includes: Flipkey by Tripadvisor / Holidaylettings Booking Airbnb Homeaway Roomorama VRBO Sailo (for boat owners). Get a $100 coupon if signing...
Did you know you can advertise boats and yachts on Airbnb? If you've got a boat and people can spend the night in it, earn some good extra money by putting it on Airbnb. Other sites to advertise your boats on are Tripadvisor and Sailo (the Airbnb for boats)