Airbnb marketing tips
Got a property listed on Airbnb?
The following Airbnb marketing tips will help you get more happy guests, more inquiries, more bookings and higher profit.
Advertise your Airbnb on more platforms
Advertise your rental on more websites similar to Airbnb.
In addition to Airbnb you should add your property to large and trusted vacation rental sites such as Flipkey, Booking Homestays, Tripadvisor and Holidaylettings.
See the full list of 20 better alternatives to Airbnb here.
Advertise your vacation rental on multiple websites to get more exposure.
Improve your Airbnb ranking
Get your own professional booking website
By taking direct bookings via your own website you’ll save 15-20% commission. Here are some recommended tools:
It’s never been easier to create a website for your vacation rental business. By making guests book directly via your own Lodgify website, you’ll increase your direct bookings, free from commissions. It’s fast, free and easy to get started. No coding or design skills are required; just choose your template and the rest will be done for you. It takes only a few clicks to get online.
Easily take credit card payments on your website. All worldwide currencies are accepted securely on the SSL-protected website. There are no commissions or hidden costs.
In addition, you can automatically synchronize calendars, rates and reservations across sites like Booking.com, Airbnb and more.
Airbnb Marketing in Social Media (ASMM)
Use social media and search engines to promote your vacation rental
Here are the top social media platforms to consider:
Airbnb marketing on Instagram
Because so much of marketing a vacation rental is about images, Instagram is the #1 platform where you should be building a following and engaging.
Instagram is a great place to post photos of your vacation rental (remember to use professional pictures), photos of your neighborhood and places you like to recommend to your guests, and much more.
In your Instagram account, include a link to your Airbnb listing or website in the bio.
Search for relevant hashtags, here are some popular Airbnb related Instagram tags:
Look at other relevant and popular accounts using similar hashtags, and start experimenting
See also: Airbnb instagram marketing
Airbnb marketing on Facebook
Facebook can be a great place to make your friends and network (and their networks) aware you have a vacation rental. Ask your close family and friends to share, and maybe you’ll gain some extra bookings from it.
You might get some bookings directly from your network, but more importantly your listing will get something called social signals, which in turn will help your listing appear higher in search engines such as Google or Bing. This increases your change of getting more views and bookings.
Before you go - You don't want to miss the following sites:
Keywords / tags: Airbnb marketing, vacation rental marketing, Airbnb marketing tips
Got a vacation rental? Let us do the job for you.
If you're a vacation rental owner or a private person considering to rent your guest room, flat, house or other property to earn some extra money, we'll help you to get started today - at no cost whatsoever.
1) We'll help you get listed on the most popular and trusted vacation rental sites - and they are all 100% free to use.
2) We'll optimize your ad to make sure it shows on top of search when someone searches for a property like yours
3) We'll help you set up the ICAL calender booking system, which enables you to receive bookings from multiple vacation rental websites without risiking double bookings.
4) You can email us any time with questions. We have many years experience with private vacation rentals and we're glad to help.
Drop us an email today by using the contact form below and we'll get back to you within few hours.
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A must read for every vacation rental owner:
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