Airbnb Instagram marketing tips 

Instagram is a great channel to showcase your Airbnb listing. In addittion to attracting potential guests, links from social media such as Instragram and Twitter can help boost your listings ranking position in Airbnb search, increasing the chance of getting more bookings and a better price. Here are our top Airbnb Instagram Marketing Tips. See also: Airbnb SEO tips to get more bookings
Screenshot from @airbnb.inspiration

Airbnb Instagram marketing -  It’s fast, free and easy to get started

1) Open your account

Open your Airbnb Instagram account by using an email address, Facebook account or phone number. Set up a new account for your Airbnb business, don’t mix it with your personal profile. Instagram’s app will usually let you toggle between multiple accounts so you shouldn’t have to log out and back in very often.

2) Complete your profile

On your profile you’ll be able to add a photo, a bio text and link to your Airbnb page.

Your Airbnb instagrambio text should be short, concise with casual but professional language and describe your Airbnb business. 

Try to stand out from the crowd and highlight what makes YOUR Airbnb special. From time to time, update your text to display fun announcements, such as new amenities, events, or Airbnb listings you’ve added.

3) Start following relevant accounts. Make Only follow people in the vacation rental industry (this way you can boost your Instagram rankings)

4) Start with upload quality photos of your property

5) Tell stories

Upload photos that tell a story like a photo of the sunset from your rooftop. Your guests should be able to imagine themselves at your Airbnb.

6) Post about activities that people can do in your area, for example upload a live video of you at one of the local events

7) Post at least something every week

8) Tag local infuencers and other relevant businesses in your area, such as restaurants, events and attractions

9)  Interact with other users. It's a reason why it's called social media. Be interactive. Like and comment on other peoples posts and you'll quickly be discovered and will  slowly build a follower base. 


Use relevant Airbnb Instagram tags

Some popular Airbnb Instagram tags are:

  • #Airbnb
  • #Airbnbinspiration
  • #Airbnbhome
  • #Airbnbhomedecor
  • #Airbnbhost
  • #Airbnbsuperhost
  • #Airbnb + location (such as #AirbnbLondon or #Airbnbfrance)
  • #Airbnblife
  • #Airbnbinspiration
  • #Airbnboftheday
  • #Airbnblove
  • #Airbnbexperience
  • #bedandbreakfast
You could also use tags related to travel and general tags, such as #travel #luxurytravel #travelblogger #views #homedecor #interiordesign #bedroom etc.

Search related profiles to find trending tags and play around with them. Do not use the same tags all the time. Look at other popular Instagram profiles with relevant content and explore new tags. 

We'll help you get started 

For a free promotion on our Instagram account (2K + followers), fill in the form on this page: Get a free promotion or read more below


Airbnb instagram marketing

Do you own or manage a stunning property? We’d love to check it out.
Go ahead and submit a listing below. If your property matches our style, we’ll add it to our instagram @airbnb.inspiration  — all free of charge.
See also our Airbnb Instagram Marketing Tips below

Submit your property

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